Статья посвящена этническому компоненту в формировании туристического имиджа
региона. Проанализирован мировой и отечественный опыт включения этнического компонента в
позиционирование региона как туристического. Рассмотрены «имиджевые» возможности этнокультуры
в туризме, индустрии развлечений поликультурного региона на материале Крыма.
Статтю присвячено етнічному компоненту у формуванні туристичного іміджу регіону.
Проаналізовано світовий і вітчизняний досвід включення етнічного компоненту в позиціонування регіону як
туристичного. Розглянуті «іміджеві» можливості етнокультури в туризмі, індустрії розваг
полікультурного регіону на матеріалі Криму.
The paper aims to analyze the representation of ethnic culture, regional culture in tourism,
entertainment in multicultural region. As a starting point, the paper analyzes European and national experience of
the cultural component inclusion to the tourist image of the region.
The fear of "loss" of sacredness, the status of the spiritual foundations of society and the individual, authentic ethnic
culture - is one of the most important factors which complicate of the active involvement of ethnic culture in
tourism, entertainment industry. it can be noted that the most popular entertainment with an ethnic component are
national / ethnic cuisine, ethnographic museums and centers, exhibition events (exhibitions, fairs, workshops),
open-air museums, festivals, ethnic fashion, performing arts (music, dance, theater, etc..), leisure and entertainment
center.
Crimean experience "commercialization" of the elements of ethnic cultures is quite diverse and has a significant
tradition. Ethnic cuisine is most popular in the Crimea, as well as throughout the world.Performing arts, music,
dance traditions are well represented in the Crimea. The undisputed leader in the presentation of ethnic cultures of
the region is the Crimean Ethnographic Museum, whose rich collection attracts the attention of visitors. The
ethnographic centers are also presented in the Crimea. For example, Greek ethnographic museum Kara-Cheol,
Museum of the Crimean Tatars in Crimea Old. The private museum often use the potential of ethnic cultures much
more successful than government agencies.
The organization of cultural life at the local level, the support of local traditions and customs is a powerful tool of
creative development of not only the territory, but also communities. It is an effective way to improve the tourist
image of the Crimea.
