Современный туристический рынок и перспективы его развития в Крыму

Abstract

В данной статье анализируется современный туристический рынок Крыма. Определены перспективные направления развития туристической отрасли крымского региона, а также описаны основные проблемы развития туризма в Республике Крым и предложены методы их решения.

У даній статті аналізується сучасний туристичний ринок Криму. Визначено перспективні напрями розвитку туристичної галузі кримського регіону, а також описані основні проблеми розвитку туризму в Республіці Крим та запропоновано методи їх вирішення.

The current tourist market of Crimea is analyzed in this article. One of the most important goal for Republic of Crimea is to provide with tourist activity, attract investors in the region, popularize the Crimean tourist products, and also attract the foreign tourists, that could provoke on the increase in the Crimean budget and quick development of infrastructure. The Crimean peninsula, even though of small territory, has advantages to develop the different types of tourism. During some research, perspective directions of development of tourist industry of the Crimean region are defined. To them belong coast, health, sport, excursion-cognitive, ecological, eventful, business, scientific and other types of unconventional tourism. The perspective tasks of development of tourist potential of Crimea are determined, in particular: development of effective logistics of transport traffics – in order to increase the carrying capacity of Crimea; removal of seasonal hesitations; use of different technologies for the improvement of tourist industry; development of investment politics in the area of tourism, etc. In this article, the main problems of development of tourism in Republic of Crimea are described. Besides such problem as season-dependence, the following factors, that put obstacles in the development of tourist industry are discovered. To them belong: tourist potential of Crimea is not enough recognized; the state of material and technical base of tourist-recreational area is at low level; the lack of investments to develop tourist industry and create a competitive product; transport availability and political instability. The methods to solve these problems are also offered in this work.