В данной статье автор связывает главные проблемы отсутствия толерантности в мире
консьюмеризированной культуры с моральным обликом современного человека-потребителя.
В цій статті авторка поєднує головні проблеми відсутності толерантності в світі
консумеризованої культури з моральними недоліками сучасної людини-споживача.
In the given article the author ties the main problems of the tolerance’s absence in the sphere of the
consumerism with the moral make-up of the modern user.
The purpose of the article is to conceptualize and identify particular scientific and spiritual development of
modern society, associated with the lack of tolerance in the world of modern kons′ûmerizirovannoj culture. The
author emphasizes that intemperance and disorganization in the culture of the consumer society leads to
increased social conflicts in the context of the economic crisis. The article provides the definitions of zapping,
"simulacrum" as something that makes no sense and content, the "postmaterial′nyh" system of values, the
diversity of concepts tolerance, culture, shopping, kons′merizirovannaâsinglizaciâ in a culture of
postmodernism, a way to "rizoma" in postmodern conditions, offers a relationship of consumerism, social
morality of tolerance and universal human values. The author concludes that, in the global kons′ûmerizacii
society the development of spiritual culture based on moral and ethical priorities and social justice almost
impossible.
The author concludes that, in the global kons′ûmerizacii society the development of spiritual culture based on
moral and ethical priorities and social justice almost impossible. Modern society, particularly in the former
Soviet Union is not yet ready to think in a new way. Tolerance kons′ûmerizirovannoj in the world culture is the
new realities of global ethics in the context of globalization, requiring a high level of consciousness and morality
of the world community.
