В статті на основі аналізу наукових підходів розглядаються моделі соціокультурних
трансформацій в глобалізованому світі. Розкриваються особливості їх впливу на формування як
індивідуальних культурних норм поведінки людини, так и на збереження культурного простору.
В статье на основе анализа научных подходов рассматриваются модели социокультурных
трансформаций в глобализованом мире. Расскрываются особенности их влияния на формирование как
индивидуальных культурных норм поведения человека, так и на сохранение культурного пространства.
The present article deals with models of sociocultural transformations, analyses their role in the
maintenance and formation of cultural areas and scopes, determines the influence of sociocultural
transformation on the value orientation and the models of behavior.
On the basis of different scientific approaches it is considered the comprehension of transformation and
discovered its theoretical and practical component.
The issues related to the influence of globalization on the culture are clarified, their positive and negative sides
are defined. It is revealed the typical features of sociocultural transformation and defined their place and role in
the development of human capital, taking into account the intellectual, creative, spiritual, cultural resources of
an individual and society.
The article deals with the problem of sociocultural dynamics in Ukraine. It analyses the vitally important
resources that determine and affect the sociocultual dynamics, manifests and describes the driving forces and
preconditions of its advancement in global and local context.
Special attention is paid to the investigation of forms and methods of sociocultural activity that were bred by the
transformative processes. Destructive changes in the social and individual consciousness are registered, the
mental and ethical state both an individual and society in whole.
