Проаналізовано поточний стан і тенденції попиту на ринку сільськогосподарської техніки України в сучасних умовах, а також напрями та інструменти розвитку вітчизняного ринку сільськогосподарського машинобудування.
Ключові слова: технічне забезпечення, вітчизняний ринок сільськогосподарського машинобудування, попит, тенденції на ринку сільськогосподарської техніки.
Анализируется текущее состояние и тенденции спроса на рынке сельскохозяйственной техники Украины в современных условиях, а также направления и инструменты развития отечественного рынка сельскохозяйственного машиностроения.
Ключевые слова: техническое обеспечение, отечественный рынок сельскохозяйственного машиностроения, спрос, тенденции на рынке сель-скохозяйственной техники.
Agricultural machinery market is focused ona variety of offered product models and types of models by two main factors:the main technical characteristics and features, and geographic belonging (where it is made) of produced products. The current situation with insufficient level of provision in agricultural enterprises and high degree of depreciation in adequate number of agricultural machinery requires a serious approach of investing in agricultural machinery stock modernization and in developing technological policy.
In response to the concentrating of integration processes, there is an increase in the agricultural sector market competition. In these conditions, due to a lack of competitiveness in domestic agricultural machinery industry, the void in the market is occupied by imported agricultural machinery.
The dynamics of technical resources availability in agricultural enterprises in the eleven-year period from 2000 to 2011 has a negative tendency. As a consequence, in 2011 the number of tractors in Ukrainian fields dramatically diminished by 69.148 units or by 18%. Furthermore, the number of combine harvesters decreased by 13.292 units (20%).
The list of machine purchases in the context of models and brands of manufacturers illustrates the following: the tractors with 80 to 135 HP and powerful tractors with the power from 135 HP were much in demand in the market. Hence, in the tractor market segment power of 55 - 135 HP customers preferred two Belarus models: “Belarus“and “MTZ“. With the increaseintractor power the structure of purchasing is shifting from CIS manufacturers to European and American producers.
The structure of the purchased equipment in 2011 reflects the fact that the domestic tractors was not the most purchased in any segment of the tractor market.
The harvesters market was characterized by the following figures. The German combines “Claas“ had been beingthe most popular in Ukraine for several years. In 2011 the import of combine harvesters numbered 2.700 units amounteda total of 330$ millions. The leading brands were “Claas“ (25,3%), “John Deere“ (17,4%), and “Palesie“ (15,1%).
In order to provide the most substantive research of the impact of various factors on the demand trends, it is essential to take into account the main technical and operational performance of agricultural machinery. Thus, according to National University of Bio Resources and Environmental Sciences of Ukraine, the comparison of the basic combine harvester models with foreign models was performed.
The national agricultural machinery industry is in a decadent state and in current competitive conditions is not able to get out from this negative situation without government support. At the present stage, it is essential to form a clear governmental strategy aimed to ensure the release of the given sphere from crisis phenomena.
Keywords: technical support, the national agricultural engineering market, demand, trends in the market of agricultural machinery.
