Формирование имиджа Украины в Италии

Abstract

Developing within the frames of cross-cultural relations in Italian public opinion, the image of Ukraine is analyzed. The authors determine the main image creating sources in the current information field, such as, political, economic, scientific and technical, related to cultural contacts. Special attention is paid to the role of massmedia: topics, information presentation accuracy, critical attitude, etc., and thetends promoting development of positive image of Ukraine in Italy.