Анотація:
The article deals with the verbal behavior peculiar to the different social demographic
and social psychological groups of population under the conditions of market society.
There are analyzed opinions of Ukrainian citizens on the socioeconomic (market)
transformations in agriculture. The author regards it necessary to distinguish pre-market and market types of human behavior. There are also examined the main
patterns of verbal behavior inherent in different social groups of population in case of
“negative” economic situation.