Перегляд за автором "Grigorova, V."

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  • Balanced approach for optimizing marketing networks in tourism 
    Grigorova, V. (Економічний вісник Донбасу, 2017)
    The article links the theory of marketing networks developed in tourism with the established Balanced Scorecard approach, offering a new balanced approach for their optimization. To this end, the formulations of the marketing ...
  • Strategic Marketing Decisions of Industrial Business Organizations 
    Grigorova, V. (Економічний вісник Донбасу, 2019)
    The research problem of the present concept study is the strategic decisions made when formulating and implementing the marketing strategies of industrial business organizations. The main objective is to reveal the potential ...