Идентичность в социальной антропологии Дугласа Келлнера

Abstract

Personal and social identity is one of the most actual and important problems of contemporary philosophy and anthropology. The commonplace of postmodern discourse is a statement about subject as an "over determinate illusion" notable for doubtful identity. As to D.Kellner, he suggests own conception of identity as a function of social construction or individual choice. Analyzing postmodern TV serials, Kellner shows that they offer a number of positive subject positions for their onlookers to identify with. At the same time the identity formation processes are displacing from the sphere of production to those of consumption and leisure time. Such a transformation, in Kellner's opinion, is a condition for rather profound reflection and conscious experiment with one's identity, than for keeping one's balance within the system of social roles.