Анотація:
The author of the article raises and solves the question about social statuses and roles
as well as connected with them psychic qualities of human beings needed for
individual (“individuative”) and social (“sociative”) ways of material and productive
life activity. Recently only the economists have been studying these ways of human
activity in the aspects of individual and group (cooperative) work activity. In the
author’s opinion, such an approach based on requirements of the economics as a
science is inadequate while human element rising in significance in the process of
production, labor is being humanized and transformed to a terminal value. From the
sociological point of view the author thoroughly analyzes genetic roots of material and
productive life activity ways, their advantages and drawbacks, dialectic interrelation
as well as cyclic character of the material production development.