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Перегляд Економічний вісник Донбасу, 2013 за темою "Marketing"

Репозиторій DSpace/Manakin

Перегляд Економічний вісник Донбасу, 2013 за темою "Marketing"

Сортувати за: Порядок: Результатів:

  • Branding in Global Marketing Management 
    Dotsenko, G.V.; Tsysaruk, S.S. (Економічний вісник Донбасу, 2013)
    This article describes the essence of branding; it explains what identifies the brand equity and why do some companies prefer to have a locally based brand to a globally based brand. This work clarifies the meaning of a ...
  • Clusters and Cluster Policy in Ukraine 
    Pavlysh, E.V.; Poklonskyy, S.K. (Економічний вісник Донбасу, 2013)
    The article deals with the cluster conception by M. Porter, its criticism by definite researchers and scientists. Special attention was paid to clustering processes in Ukraine. The existing clusters and clustering activity ...
  • Competitive intelligence and counter-intelligence: the adjacent plane of security of the enterprise 
    Pushak, Ya.Ya.; Zhyvko, Z.B. (Економічний вісник Донбасу, 2013)
    The article discusses the intersection of competitive intelligence and counter-intelligence as components of economic security. It proves that the documentation of the legal status of trade secrets and confidential ...
  • Consumer Decision Making on the Web 
    Kucheruk, T.G.; Arkhypov, M.V.; Burlachenko, G.O. (Економічний вісник Донбасу, 2013)
    This article investigates a key aspect of online consumer decision making - the impact of the electronic environment on the abilities of buyers. The main task of this research is to understand how certain features of ...
  • Place of Ukraine on the World Steel Market 
    Kostenok, I.V.; Vysotskyi, A.Ye.; Popovich, G.S. (Економічний вісник Донбасу, 2013)
    This study covers the description of the world and Ukrainian products related to the steel market. The study examines the main characteristics of steel and rolled metal markets, including the production volume, consumption ...
  • Programs Improvement and Sales Stimulation at the Enterprise 
    Prischepa, N.P.; Putintsev, A.V. (Економічний вісник Донбасу, 2013)
    The article deals with one of the most actual problem of management practice - the problem of marketing programs improvement and sales stimulation at the enterprise. The article is devoted to solving theoretical and practical ...
  • The “Knowledge Marketing”: a New Trend in a Management Science World 
    Curbatov, O.Yu. (Економічний вісник Донбасу, 2013)
    This communication reports on the progress of a research based on a conceptual analysis of consumer’s competencies, as defined in Knowledge Marketing research and aims at proposing a new model of competencies for a better ...

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