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Перегляд Економічний вісник Донбасу за темою "Marketing"

Репозиторій DSpace/Manakin

Перегляд Економічний вісник Донбасу за темою "Marketing"

Сортувати за: Порядок: Результатів:

  • Analysis of Mathematical Methods and Models which are Used for the Process of Management of Commodity Stocks in Retail Trade 
    Ivchenkova, H.Y.; Lyakh, A.O. (Економічний вісник Донбасу, 2015)
    The article discusses the concept of inventory, role in a company's activities. The authors made a comparative analysis of existing mate-automatic methods, followed by the formation of the table. The scheme of classification ...
  • Analysis of production and consumption foods in Lugansk region 
    Volvak, S.A. (Економічний вісник Донбасу, 2010)
    The influence of production on the consumption of food in the Lugansk region on human health. The comparison of the experiences of developed countries, is justified, that in modern conditions the essential foundation for ...
  • Bank marketing at the present Ukrainian banking services market 
    Shlafman, N.; Hudkov, V. (Економічний вісник Донбасу, 2016)
    The high degree of Ukrainian economy’s politicization led to an aggravation of problems in the banking sector, which virtually ceased to perform its function of lending business these days. For an effective functioning of ...
  • Branding in Global Marketing Management 
    Dotsenko, G.V.; Tsysaruk, S.S. (Економічний вісник Донбасу, 2013)
    This article describes the essence of branding; it explains what identifies the brand equity and why do some companies prefer to have a locally based brand to a globally based brand. This work clarifies the meaning of a ...
  • Clusters and Cluster Policy in Ukraine 
    Pavlysh, E.V.; Poklonskyy, S.K. (Економічний вісник Донбасу, 2013)
    The article deals with the cluster conception by M. Porter, its criticism by definite researchers and scientists. Special attention was paid to clustering processes in Ukraine. The existing clusters and clustering activity ...
  • Competitive intelligence and counter-intelligence: the adjacent plane of security of the enterprise 
    Pushak, Ya.Ya.; Zhyvko, Z.B. (Економічний вісник Донбасу, 2013)
    The article discusses the intersection of competitive intelligence and counter-intelligence as components of economic security. It proves that the documentation of the legal status of trade secrets and confidential ...
  • Consumer Decision Making on the Web 
    Kucheruk, T.G.; Arkhypov, M.V.; Burlachenko, G.O. (Економічний вісник Донбасу, 2013)
    This article investigates a key aspect of online consumer decision making - the impact of the electronic environment on the abilities of buyers. The main task of this research is to understand how certain features of ...
  • Effectiveness analysis of electronic waste collection models 
    Shulayeva, Y. (Економічний вісник Донбасу, 2010)
    Experience of electronic waste effective collection management is summarized. The method of its estimation and assessment is offered. The results of its practical approbation are given. Key words: effectiveness, management, ...
  • Features and Principles of Formation of Marketing Strategies in the Activity of Agricultural Enterprises of Ukraine 
    Byvsheva, L.; Kondratenko, O.; Kovalenchenko, A. (Економічний вісник Донбасу, 2019)
    The article defines that the marketing strategy is a general philosophy of doing business in the context of globalization and involves the development of strategic directions and methodological tools for achieving long-term ...
  • Forecasting as a method of metals marketing research 
    Gonchar, V. (Економічний вісник Донбасу, 2016)
    The problem of predicting the dynamics of the steel market, demand and supply on the basis of general economic trends is defined. High export dependence metallurgical industry in Ukraine led to the need to examine current ...
  • Improvement of logistic activity in control system an industrial enterprise 
    Мishura, V.; Volodchenko, V. (Економічний вісник Донбасу, 2018)
    In the article the analysis of forming of conceptual positions of relatively logistic management is conducted by sale activity as to important component part of control system by an enterprise. The role of logistic of sale ...
  • Increase in competitive capacity of industrial enterprise through creation of automation system of the process of work distribution among employees 
    Nechvoloda, L.; Ivchenkova, E.; Pylipenko, K. (Економічний вісник Донбасу, 2016)
    The paper deals with the role of automation of work distribution among employees of an enterprise. The proposed mathematical method for work distribution among enterprise employees is based on calculation of components of ...
  • Increasing the efficiency of the organization of marketing activity of coal enterprises 
    Zaloznova, Yu.; Trushkina, N. (Економічний вісник Донбасу, 2017)
    Performance features of coal mining enterprises in terms of organization of the marketing activity were studied. The essence of the concept «marketing activity of coal-mining enterprise» is specified, taking into account ...
  • Industry 4.0 as a major factor in the formation of IMC (Integrated Marketing Communications) 
    Litovchenko, I.; Shkurupskaya, I. (Економічний вісник Донбасу, 2016)
    The emergence of public information systems and global industrial networks had a transformative impact on all sectors of modern society, the economy and business and converted industrial automation to a new fourth stage ...
  • Internet Marketing as a Tool for the Development of Industrial Enterprises in Modern Economic Conditions 
    Fomichenko, I.; Barkova, S. (Економічний вісник Донбасу, 2019)
    The article highlights the values and the main role of Internet marketing in the activities of an industrial enterprise. The main advantages, composition and segments of Internet marketing are defined. It was determined ...
  • Investigation of the Integrated Trade Structure Environment Using Agentoriented Approach 
    Rogoza, M.E.; Vergal, K.Yu. (Економічний вісник Донбасу, 2015)
    In this paper, proposed the use of agent-based approach to the investigation of the integrated trade structure as an open dynamic socio-economic system that interacts with a large number of entities and business activities, ...
  • Marketing Aspects of Steady Growth Business Strategy 
    Gonchar, V.; Kalinin, O. (Економічний вісник Донбасу, 2015)
    The article analyzed the importance of marketing to achieve steady business growth, the main strategy of internal development and marketing of its level of development, achieving competitive advantage and the main directions ...
  • Marketing Mix of Azerbaijan UNESCO monuments 
    Hajiyeva, E. (Економічний вісник Донбасу, 2018)
    The purpose of this article is to analyze the marketing mix (4P) of Azerbaijan UNESCO monuments and identify the need in order to get clear vision for future strategy. The article focuses on marketing mix of Azerbaijan’s ...
  • Marketing Research in the Marketing Information System 
    Pedko, I.; Hordiienko, V. (Економічний вісник Донбасу, 2019)
    The article defines the essence of the concept of marketing information, marketing research and a hierarchy of these concepts. The classification of marketing information, which has an applied focus on the creation of ...
  • Negative factors that impede the development of transport in Ukraine 
    Chernyavskaya, T.A. (Економічний вісник Донбасу, 2010)
    The comprehensive analysis of problems and develop the transport sector of Ukraine in the light of threats and risks including the crisis processes. Special attention is paid to achieve stabilization and optimization of ...

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