The article deals with the language trends within ads in the 21-st century. The factor of
using specific bright words in commercials let us note a language style, and speak of the
words – like of styled words. These words ...
The paper deals with the socio-cultural background of English banking terminology.
The term is postulated to be a lexical and semantic complex able to verbalize both
special and abstract notions. Being derived from Old ...
У статті розглянуто основні структурно-змістові блоки Інтернет-сторінки,
а також вербальні та невербальні компоненти позначення банківських установ і
туристичних фірм у комп’ютерному дискурсі. Зокрема, простежено залежність ...
The present paper considers functioning of the etiquette lexical bundles of
attracting attention in scientific-academic discourse. The analysis has shown that such
bundles are most frequently used with the purpose of ...